{"product_id":"aveda-be-curly-advanced-shampoo-250ml","title":"Aveda Be Curly Advanced™ Shampoo 250ml","description":"\u003cp\u003eGive your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. \u003c\/p\u003e\n\u003cp\u003eCreamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat are the features and benefits of Be Curly Shampoo Advanced™ 250ml:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCleanses, moisturizes and removes product build-up for curls, coils and waves.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGently cleanse your waves or curls—and define them while taming frizz and increasing shine.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eA refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWho is Be Curly Shampoo Advanced™ 250ml best for?\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Be Curly Shampoo 250ml is specifically designed for individuals with curly or wavy hair. It's formulated to enhance and define natural curls, providing gentle cleansing without stripping away the hair's natural oils. This shampoo typically helps to reduce frizz, enhance curl definition, and add moisture to curly hair, promoting softness and manageability.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":61819726233970,"sku":"VAAL010000","price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/2740\/files\/Aveda-Be-Curly-Advanced_-Shampoo-250ml_1.jpg?v=1777518142","url":"https:\/\/checkout.abovethecollar.com.au\/products\/aveda-be-curly-advanced-shampoo-250ml","provider":"Above The Collar","version":"1.0","type":"link"}